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From Voice to Influence Danielle Allen. The Democratic Surround Fred Turner. Seeing Green Finis Dunaway.
How We Think N. Katherine Hayles. Terence E. We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health.
The best-laid plans of mice and men often go awry
But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. McDonnell explains why these attempts at mass persuasion often fail so badly. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures.
These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy. Table of Contents. Highly recommended. The verbatim quotes, many pictures and posters, vignettes, and personal experiences make Best Laid Plans a well-written book.
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In the meantime, Oliver becomes the president, but during his first term there occur a series of deaths, all due to toxicity of Liquid Ecstasy, a dangerous aphrodisiac that Leslie connects to him. When she is convinced it is Oliver who is behind these murders, she goes on to publish the news of his arrest before it is confirmed. Dana Evans then unmasks the real culprit, Peter Tager, while the president reveals a shocking secret that he was with the wife of an Italian ambassador, Sylva.
The book ends with the proposal of a peace pact, brokered by President Russell, among the Arab nations, while Leslie is left wondering if she has gone a bit too far.
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Best Laid Plans () - IMDb
Works by Sidney Sheldon. The Other Side of Me. Categories : American novels Novels by Sidney Sheldon. Namespaces Article Talk. Views Read Edit View history.